Difficult is worth doing

"Difficult is worth doing" is a quote from the Honda founder, Soichiro Honda.

The Honda team adapted this quote to their 2008 campaign of new cars,

within it creating some amazing advertising, including this which was broadcast

LIVEon Channel 4, 29th May 2008. It was and still is the first Live Broadcast

advert on U.K television. Essentially an incredibly simple idea, using human

form to create typography, it goes beyond simple by fulfilling that within

the three minute time constraint of a regular TV Ad.